1 Business administration (also known as business management) is the administration of a commercial enterprise.[1] It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers terms
Marketing
Marketing
the action or business of promoting and selling products or services, including market research and advertising.
Example: Last minute dot com use direct MARKETING by sending out specific newsletters to consumers based on their database, this means that they are less likely to dismiss it as junk mail as it's more relevant to them as a customer.
